Ready-to-drink

Ready to Drink cocktails have seen a huge change. Whereas before, they were mole-sweet and full of calories, today there are many brands of ready-to-drink drinks that are low in calories or even completely calorie-free.
In addition, there are also alcohol-free ready-to-drink drinks on the market that totally fit into a responsible lifestyle.

In the market, we see a lot more high-quality, exclusive ready-to-drink drinks coming onto the market. Whereas readyto-drink used to be aimed at mass-market youngsters, we now see it becoming much more exclusive while also appealing to a slightly older target group.